5 edition of Advertising law in Europe and North America found in the catalog.
|Statement||James R. Maxeiner and Peter Schotthöfer (editors).|
|Contributions||Maxeiner, James., Schotthöfer, Peter W., 1948-|
|LC Classifications||KJC6580 .A885 1999|
|The Physical Object|
|Pagination||xvi, 651 p. ;|
|Number of Pages||651|
|LC Control Number||99011602|
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The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. This book meets the practical needs of advertisers engaged in multi-national marketing.
It seeks to provide lawyers and laypersons alike with orientation in the laws governing Author: James Maxeiner, Peter Schotthöfer. COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus.
ISBN: OCLC Number: Notes: Includes index. Description: xvi, pages ; 25 cm: Responsibility: James R. Maxeiner and Peter. Advertising and Marketing Law refers to the body of laws related to the means and methods of communicating information about a product or service to the public.
Obviously, effective marketing is key to the success of any business, but all businesses also have a legal obligation to ensure that any claims or representations they make in their advertising claims are truthful, not deceptive, or in.
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The Telephone Disclosure and Dispute Resolution Act of requires FTC to promulgate regulations concerning advertising for, operation of, and billing and collection procedures for, pay-per-call or " number" telephone regulations must include certain provisions, such as price disclosure requirements, mandatory warnings on services directed to children, and required.
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